In a world that breathes in 280-character gulps and speaks in a language adorned with hashtags, we have two superheroes in our arsenal: Ephemeral and Evergreen hashtags.
Let’s dive right in. You’re creating a meme about your cat with a slice of bread around its face (a pop culture gem known as Cat Breading). You ponder over the perfect hashtags. Do you choose #Caturday or #CatsOfInstagram? One will trend and then fade, the other will linger, just like that slice of bread your cat is bound to rediscover weeks later.
Ephemeral hashtags are the shooting stars, the mayflies of the social media world. Brief but bright, they’re the hashtags that ride the wave of real-time events, like #SuperbowlSunday or #NationalDonutDay.
Next, we have the evergreen hashtags: they’re timeless, their relevance never fades, just like #ThrowbackThursday or #MotivationMonday.
So When to Use Each?
Use ephemeral hashtags to catch the buzz and evergreen ones to ensure long-term relevance.
The Perfect Hashtag Recipe
The perfect hashtag strategy is a cocktail of both ephemeral and evergreen hashtags.
Wrap It Up
In this tale of two hashtags, there’s no winner or loser. Ephemeral and evergreen hashtags, when used in tandem, can create a balanced, potent mix to boost your social media reach.
So, choose your hashtags wisely, ladies and gents. #HappyHashtagging!