“The revolution will not be televised,” said Gil Scott-Heron. Little did he know, it’s not televised. It’s live-tweeted.
Welcome to the 21st-century event scene where the FOMO is real, and so is the potential for creating a global echo of your event in 280 characters or less. This revolution is called Live Tweeting, and in this game, event hashtags aren’t just weapons—they’re the artillery.
So, you might be wondering, “Why do we need a guide on this?” Because, dear reader, even though your cat might look cute with a loaf of bread as a body (#CatLoaf), event hashtags require a bit more finesse.
Finding the Magic Words
To conjure the most powerful event hashtag, you need to find the right mix of relevance, uniqueness, and brevity. A sprinkle of relevance helps people instantly connect with your event. A dash of uniqueness keeps your event distinct, while brevity ensures the hashtag is tweet-friendly (those 280 characters run out fast!). For example, #E32023 is brief, relevant, and unique to the Electronic Entertainment Expo 2023. It’s the perfect concoction that makes for a memorable hashtag potion.
Rallying Your Troops
An event hashtag is only as powerful as the people who use it. Encourage attendees, speakers, sponsors, and even the occasional passerby who happens to find your event interesting to use the hashtag. Remember: The more, the merrier—and trending.
Consider creating a “tweet wall” where live tweets using your event hashtag are displayed. It’s a clever move. Like a carrot in front of a donkey, it’s an enticing incentive for participants to tweet more. Why? Well, who doesn’t love their 15 seconds of fame?
The All-Seeing Eye
Real-time monitoring of your hashtag is essential. This will allow you to interact with your audience, resolve any issues that arise, and capitalize on opportunities for engagement that come your way. For instance, if you see a tweet saying, “#E32023 keynote speaker just delivered a mind-blowing talk on VR tech,” jump in and thank them for their kind words or ask about their favorite part of the speech. Engaging with your attendees can turn them from passive spectators to active participants.
Hashtags: The Gift that Keeps Giving
Your event doesn’t have to end when the lights turn off and the last piece of confetti hits the floor. Keep the conversation going by using your event hashtag post-event. Share highlights, thank attendees, and continue discussions that began during the event. As the saying goes, “Hashtags, like diamonds, are forever.”
On that note, you might be thinking of appropriate gifs to pepper your article or tweets with.
As we near the end of our guide, we hope you now understand the gravity of a well-crafted hashtag. It’s not just a pound symbol followed by a string of words. It’s a rallying cry, a beacon for gathering thoughts, and the echo chamber that amplifies your event across the Twittersphere.
So next time you’re live-tweeting an event, remember: The power is in your hands, or rather, your hashtag. Use it wisely, and you’ll have your event trending faster than you can say “#EpicEvent”.
