In the wild west of e-commerce, where the tumbleweeds of obsolete marketing strategies roll down the abandoned streets, it’s easy to get lost. Yet, in this wild, wild world wide web, the Sheriff of sales is not a high noon gunslinger but a seemingly innocuous symbol – the hashtag. Yes, you read it right. The humble “#” is your new retail wrangler, riding off into the sunrise of boosted e-commerce sales.
You may be thinking, “Hashtags? Aren’t they just for those ‘woke’ millennials and their cat memes?” Oh, you poor, misguided soul! This magical string of characters is more than just a trendy symbol; it’s an e-commerce cowboy’s lasso, able to wrangle in a wild stallion of sales from the digital frontier.
Giddy up, let’s ride into the world of hashtags, my fellow retail ranger.
Why Hashtags?
Look around, and you’ll see hashtags dancing across every social media platform. Think of them as little digital breadcrumbs, guiding consumers right to your e-commerce doorstep. Still skeptical? Let’s crunch some numbers – posts with at least one hashtag receive 12.6% more engagement than those without. So why leave that 12.6% on the table?
How to Hashtag
Beware, cowboy! Wielding the hashtag lasso is not about slapping a “#” in front of random words. Careful consideration and strategic thinking are key.
For starters, the hashtag should be relevant. If you’re selling shoes, don’t hop on a trending hashtag about a lunar eclipse (unless you’ve launched a moon-boot line!). Besides, you don’t want your brand associated with extraterrestrial footwear, do you?
Make it unique but understandable. #ShoeloversUnite? Brilliant. #LoversOfTheShoeyMcShoeFace? Not so much.
Tailor Your Tags
Customize your hashtags for the platform you’re using. Instagram loves long, descriptive hashtags, while Twitter prefers its tags short and sweet. On LinkedIn, professional and industry-specific tags thrive. Remember, in the land of social media, one size does NOT fit all.
Monitor and Modify
Always have your eyes on the horizon, partner. Keep an eye on trending hashtags and don’t be afraid to join the bandwagon if it’s relevant to your business. Likewise, if a hashtag isn’t working, don’t be stubborn as a mule; switch it up! Keep trying, testing, and tracking until you find the golden hashtag.
Ride off Into the Hashtag Sunset
The wild frontier of e-commerce can be challenging, but with the trusty hashtag by your side, you’re well-equipped to ride off into the sunset of successful sales.
Now that we’ve finished this little trail ride, here’s a parting gift: a savvy app to help you navigate the rough and tumble social media landscape. How about taking your hashtag game to the next level by downloading Boost App Social?
Yeehaw, partner. It’s time to saddle up and ride those hashtags to sales success!