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If you’re an e-commerce store owner, you’re probably already more familiar with the hashtag than a grammar teacher correcting a third-grade essay. This symbol, formerly known as the “number sign” or “pound sign” for you old school folks out there, has been reborn in the age of social media as a powerful marketing tool. Think of it as a superpower, like being invisible or making your coffee just the right temperature every time.

Now, let’s demystify how to use this unsung hero to your advantage.


First off, for those who are not in the know, a hashtag is this symbol – “#”. When you use this sign before a word or a phrase (without spaces), it becomes a searchable link on social media platforms. Clicking on it leads to a page with all posts that share the same hashtag. Now, if that’s not cool, I don’t know what is. It’s like giving your post a GPS location.

Imagine this – your product is a new super cozy blanket. With the right hashtag, you’re no longer a lone ship sailing on the vast sea of e-commerce; you’re dropping a pinpoint on the map saying, “#HereIsMySuperCozyBlanket”.

#HashtagStrategy: Keywords and Branding

Using random hashtags might get you random views, but to target the right audience, you need a strategy. Let’s break it down:


Identify keywords related to your business and incorporate them as hashtags in your posts. Our friend with the cozy blankets, for instance, might use hashtags like “#WinterEssentials” or “#BedroomDecor”.


Create your unique hashtags. These could be related to your brand name, slogans, or specific campaigns. Remember “#ShareACoke” or “#JustDoIt”? That’s right, they weren’t just for show!

#HashtagTrends: Ride the Wave

The world of hashtags is fast-paced and ever-changing, much like fashion, except you don’t need to worry about which season’s boots are in. Stay updated with trending hashtags related to your business and jump on the bandwagon. But remember – relevance is key! No one wants a “#WorldPastaDay” hashtag on an earring post. Unless, of course, your earrings are pasta-shaped. In that case, carry on!

#HashtagDon’ts: The Red Flags

Just as important as knowing what to do is knowing what not to do. Here are a few hashtag faux pas to avoid:


We get it, it’s tempting to pepper your post with as many hashtags as possible, but doing so can make your post look cluttered and desperate. As a rule of thumb, stick to 5-10 relevant hashtags per post.

Irrelevant Hashtagging

Avoid using popular hashtags that have no relation to your post just to get more views. This is frowned upon by most platforms and may even lead to your post being downgraded in the algorithm.

Over-Specific Hashtagging

Creating a hashtag that is too long or too niche might mean that no one else is using or looking for it. Keep your hashtags simple and easy to remember.

There you have it – the mighty hashtag demystified. It’s time to #GetYourHashtagGameStrong and become a true hero in the e-commerce world. Good luck and happy hashtagging!

Remember, when it comes to hashtags and e-commerce, with great power comes great responsibility, or should I say with great hashtags comes great engagement? Either way, you get the idea. Now go make your mark on the social media landscape, one hashtag at a time. #LetsDoThis